Published on Dec 4, 2013 by Fordvideo1 YouTube Channel
Joel Piaskowski, Ford Design Director, Exterior and Kemal Curic, Exterior Design Manage discuss the themes that drove the design of the all-new Ford Mustang
Ford Mustang Marks 50 Years with All-New Sleek Design, Innovative Technologies and World-Class Performance
• All-new sophisticated design clearly inspired by 50 years of Mustang heritage evolved to attract wider array of customers and expand global market availability
• Mustang now available with three engines offering a broader power of choice -- a more powerful 5.0-liter V8, a 3.7-liter V6 and an all-new fuel-efficient 2.3-liter EcoBoost® engine
• Mustang sets new performance and dynamics benchmarks for the brand with world-class handling, more precise steering control and enhanced ride comfort
DEARBORN, Mich., Dec. 5, 2013 -- The next chapter in the life of the iconic pony car begins today as the all-new Ford Mustang -- loaded with innovative technologies and delivering world-class levels of performance -- is simultaneously revealed around the globe in six cities on four continents.
"Ford Mustang inspires passion like no other car," said Raj Nair, Ford group vice president, global product development. "The visceral look, sound and performance of Mustang resonates with people, even if they've never driven one. Mustang is definitely more than just a car -- it is the heart and soul of Ford."
Mustang's impact goes well beyond the 9 million-plus cars sold in its 50 years of continuous production. It has made thousands of appearances in film, television, music and video games, and is the world's most-liked vehicle on Facebook. For the first time ever, Ford will bring Mustang to customers in key parts of Europe and Asia.
"We crafted this car with the goal of creating a contemporary interpretation of Mustang -- an American automotive icon that symbolizes optimism and freedom for millions of people around the world," said Jim Farley, executive vice president of Ford global marketing, sales and service and Lincoln.
All-new shape, yet unmistakably Mustang
The clean-sheet design of both Mustang fastback and convertible evokes the essential character of the brand, retaining key design elements -- including the long sculpted hood and short rear deck -- with contemporary execution.
"You only get one chance to make a first impression, and when you see this car you immediately see a Mustang strong and true," said Moray Callum, Ford executive director, design, The Americas.
Several key design features define the all-new Mustang, including:
• A lower, wider stance with a reduction in roof height, and wider rear fenders and track
• The return of Mustang fastback with a sleeker profile enabled by more steeply sloped windshield and rear glass
• Three-dimensional, tri-bar taillamps with sequential turn signals
• Contemporary execution of the signature shark-bite front fascia and trapezoidal grille
Mustang convertible drivers will appreciate the standard multilayer insulated cloth top that gives the car a more upscale appearance and a quieter cabin. The new top lowers twice as fast as before, and has a sleeker profile when folded for open-air motoring.
The information and controls an active driver needs are all readily accessible in the aviation-inspired cockpit, which is executed with the highest degree of craftsmanship ever found in a Mustang. Large, clear instrumentation puts vehicle information right in front of the driver in the roomier cabin, while improved ergonomics and tactile switches and knobs provide better control. The added width and a new rear suspension contribute to improved shoulder and hip room for passengers, and a more usefully shaped trunk can accommodate two golf bags.
50 years of Mustang
April 17, 2014, marks the 50th anniversary of the introduction of the original Ford Mustang and each 2015 model celebrates the milestone with a badge on the instrument panel that includes the galloping pony logo and the words "Mustang -- Since 1964." Mustang will continue to be built in the United States at Flat Rock Assembly Plant.
"From day one, we knew if we were going to build a new Mustang, we had to do it right," said Pericak. "We built a new Mustang from the ground up that is quicker, better-looking, more refined and more efficient, without losing any of the raw appeal that people have associated with Mustang for half a century."