The European Roads Await The 2015 Ford Mustang
As we mentioned in a previous blog story here on the Brothers Performance site, Ford are using the upcoming May 24th UEFA Cup soccer final to launch and introduce the all new 2015 Ford Mustang into Europe for the first time in its 50 year history.To do this Ford have hired an advertising agency to create an number of TV commercials that will air in their respective countries during the UEFA cup final game - There is an overall European version - London - Paris, Berlin and a Rome version with the tag line "The Road Awaits" All of the film footage used in the commercials highlights famous roads in each city – including the Coliseum in Rome, Regent St in London and the Brandenburg Gate in Berlin.” The commercials are part of a larger, 360 campaign which also includes digital, social media, email, print, and movie theatre advertising.
Each of these campaigns will direct viewers to a place where they can register their details for a chance to pre-order one of only 500 special 2015 Ford Mustangs that will be available to pre-order for an early delivery ahead of the cars official European launch. We have collected all the videos here for you so you can see what all of Europe will see this coming weekend - Enjoy.
