Dodge Will Go Plum Crazy At The 2015 Woodward Dream Cruise
This weekend Dodge will be showing off some new 2016 Hellcat models at the 2015 Woodward Dream Cruise and reintroducing the plum crazy color to many Challenger and Charger models
To premiere and reintroduce this latest wild and crazy color for new models, The Dodge display at this world famous event in Detroit will be showing off their wild plumcrazy versions of the 2016 Dodge Challenger 392 Hemi Scat Pack Shaker and Charger R/T Scat Pack. This vibrant color originally debuted back in 1970, but Dodge has kept the lavender hue special in recent years by limiting the option to specific trims. It was last offered during the 2014 model year on R/T and SRT trims of the two vehicles.
Practically any buyer will be able to go Plum Crazy if they want. On the Challenger, the color will be available on the SXT Plus, R/T models, Hemi Scat Pack Shaker, SRT 392, and SRT Hellcat trims. The choices for the Charger will be similarly broad, including the SXT when ordered with 20-inch wheels, R/T versions, SRT 392, and SRT Hellcat.
Customers desperately wanting a vehicle in this insanely violet shade will be able to place their orders this September, and dealers will get the chance from October through the end of the year. Production of the lavender muscle cars will then start in November.
Dodge believes that limiting production on vibrant colors provides collectors more of an opportunity because of low volume production numbers on high-impact colors
Limited-edition models and limited-production paint colors add collectability, accounting for less than 11 percent of the entire global production of Dodge Charger and Challenger to date
"Powerful muscle cars painted in impactful colors make Woodward Dream Cruise the perfect setting for Dodge to debut the newest generation Challenger and Charger models in Plum Crazy," said Tim Kuniskis, President and Chief Executive Officer – Dodge Brand and SRT Brand, FCA – North America. "And with our strongest muscle-car arsenal ever, we knew it was time to reach into our Dodge paint code archive and offer our high-performance R/T Scat Pack and SRT Hellcat models in one of the most iconic exterior colors of all time."
Since 1970, Plum Crazy has been one of the most desired paint colors for the Dodge Challenger and Charger. Today, the enthusiast demand for this heritage hue is stronger than ever – as the signature paint color is directly associated with high collectability and the famed "Mopar-or-no-car" legacy. Add in the widest performance range ever for the 2016 Challenger and Charger, and there hasn't been a better time to paint the Dodge brand's iconic muscle car arsenal in the nostalgic color.
"From the aggressive and in-your-face styling of the SRT Hellcat models, the reverberating black stripes on our Shaker models, to the nostalgic dual A-line side stripes in satin black or gloss white on the R/T Classic model – Plum Crazy further builds on Dodge brand's muscle-car roots and adds to Challenger and Charger's vibrant legacy," said Mark Trostle, Head of Dodge and SRT Design, FCA US LLC.
See the first ever released production numbers from Dodge below:
Dodge Charger Limited Edition Paint and Model Production (Global: 2006 to 2015MY)
MODEL YEAR PAINT DESCRIPTION PAINT CODE MODELS VOLUME
2006MY Go ManGo PVE R/T Daytona 4,210
Top Banana PYH R/T Daytona 4,295
TorRed PR3 R/T Daytona 2,326
2007MY Plum Crazy PHG SRT8 300
Plum Crazy PHG R/T Daytona 1,520
Detonator Yellow PYB SRT8 1,000
Sublime PFB R/T Daytona 1,650
TorRed PR3 All 6,519
2008MY B5 Blue PQD SRT8 1,000
Hemi Orange PLC R/T Daytona 1,750
TorRed PR3 All 8,190
2009MY Hemi Orange PLC SRT8 Super Bee 425
TorRed PR3 All 4,516
2010MY TorRed PR3 All 6,030
2011MY Pitch Black PX8 Mopar '11 1,500
Toxic Orange PVG All 5,205
2012MY Blue Streak PCL All 963
Stinger Yellow PYV SRT8 Super Bee 711
2013MY Daytona Blue PB6 R/T Daytona 1,229
Plum Crazy PHG SRT8 and SRT8 Super Bee 152
Hemi Orange PLC SRT8 and SRT8 Super Bee 48
Copperhead PLB SXT and R/T 728
TorRed PR3 All 667
2014MY Plum Crazy PHG R/T and SRT 658
Header Orange PL4 All 1,638
Header Orange PL4 SRT Super Bee 74
TorRed PR3 All 7,724
High Octane Red PRR 100th Anniversary Edition 1,490
2015MY** B5 Blue PQD SXT, R/T and SRT 2,978
TorRed PR3 SXT, R/T and SRT 2,272
Total Dodge Charger limited-edition models and paint colors 71,768
Dodge Challenger Limited Edition Paint and Model Production (Global: 2008 to 2015MY)
MODEL YEAR PAINT DESCRIPTION PAINT CODE MODELS VOLUME
2008MY Hemi Orange PLC SRT8 4,092
2009MY Hemi Orange PLC R/T & SRT8 6,029
B5 Blue PQD R/T Classic & SRT8 1,419
TorRed PR3 All 4,677
2010MY Hemi Orange PLC R/T & SRT8 3,514
Plum Crazy PHG R/T Classic & SRT8 2,741
B5 Blue PQD R/T Classic & SRT8 2,031
Furious Fuchsia PHP R/T Classic & SRT8 1,527
Detonator Yellow PYB R/T Classic & SRT8 1,483
TorRed PR3 All 6,694
Brilliant Black PXR Mopar '10 601
2011MY Deep Water Blue PBS SRT8 392 Inaugural Edition 863
Bright White PW7 SRT8 392 Inaugural Edition 731
Green with Envy PGE R/T Classic & SRT8 1,532
Toxic Orange PVG All 4,683
2012MY Header Orange PL4 SXT, R/T and SRT8 2,225
Blue Streak PCL All 2,154
Stinger Yellow PYV R/T Classic & SRT Superbee 1,819
2013MY Plum Crazy PHG R/T Classic & SRT 1,769
Hemi Orange PLC R/T & SRT 1,103
TorRed PR3 R/T & SRT 377
2014MY Plum Crazy PHG R/T Classic/Shaker & SRT 1,320
Header Orange PL4 All 3,178
High Octane Red PRR 100th Anniversary Edition 1,715
TorRed PR3 All 4,966
Pitch Black PX8 Mopar '14 Shaker 60
Bright White PW7 Mopar '14 Shaker 51
2015MY** Sublime PFB All 6,208
B5 Blue PQD All 3,152
TorRed PR3 All 6,747
Total Dodge Challenger limited-edition models and paint colors 79,461
** 2015 MY volume is actual built units thru 7/31/2015
